Online anytime - Learning to S.E.E: Selling Efficiency Effectively (Residential)

Training Provider: Selling Energy

Online anytime

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In the Learning to S.E.E: Selling Efficiency Effectively (Residential) course, students will learn how to market their energy efficiency programs to homeowners, landlords and tenants. Specifically, students will learn proven strategies to customize their energy efficiency programs to pitch sales, network in their areas, generate leads, convert sales, and lower the initial costs of installations.

This course's unique focus on the interpersonal aspect of energy efficiency sales puts students at an advantage for turning profits. By understanding what homeowners are looking for in energy systems, professionals can better meet the demands of today's energy efficiency market.

    Upon successful completion, students can expect to be e-mailed a course certificate within 3 to 4 business days.

    Who Should Take this Learning to S.E.E: Selling Energy Efficiency (Residential) Course?

    • General Contractors
    • Home Performance Contractors
    • Energy Efficient Product Distributors/Retailers
    • Energy Efficiency Specialists
    • HVAC Technicians
    • Lighting Designers
    • Architects

    Topics to be Covered:

    • Benefits of Energy Efficiency
    • Understanding Customers - Homeowners, Landlords and Tenants
    • Generating Leads/Networking
    • Disproving Common Myths and Objections
    • Developing Sales Pitches
    • In-Home Selling
    • Developing a Proposal
    • Calculating Life-Cycle Costs

    This course has no prerequisites - register today and enhance your energy efficiency skill set!


    1. Guiding Principles
    2. How Do You Know What Your Customer Most Values?
    3. Becoming a Better Sales Professional
    4. Escaping the Price Driven Sale
    5. Distilling Your Value Proposition Into an “Elevator Pitch”
    6. The Magic of Creative Lead Generation and Referrals
    7. Getting Prepared for Effective Cross-Selling and “Up-Serving”
    8. Bonus Content


    CertificatesEmailed 3 to 4 business days after course completion.
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    Selling Energy trains people to advance their careers and become better sales professionals through our award-winning in-person and online programs. We focus on teaching people how to drive energy solutions by connecting the dots for decision-makers. Our training is designed to get attendees to take action, to identify and advance more projects, to increase participation in incentive programs, to post greater energy savings, and to make their (or their customers’) operations more competitive, profitable, and valuable. Our curriculum artfully combines instruction on professional selling, energy solutions sales, financial analysis, and segment-specific business acumen. Who can benefit? Efficiency products manufacturers, dealers and distributors; mechanical and electrical contractors; energy-efficiency specialists; architects, engineers, lighting designers; building owners and managers; utility representatives; commissioning authorities; and anyone else whose success depends on the effective advocacy of efficiency projects. Rachel Christenson and Mark Jewell launched Selling Energy with the goal of transforming the way companies in the energy efficiency and renewables industries go to market with their products and services. About the Instructor: Mark Jewell is a nationally recognized subject matter expert, coach, speaker, and bestselling author. He is focused on helping others to overcome the barriers to implementing efficiency enhancing projects. Through his monthly coaching calls and daily Selling Energy blog, Mark Jewell provides ongoing support for students putting these principles into practice.

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    Questions? 954-400-0595
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