Online anytime - Generating More Leads than You Need

Training Provider: Selling Energy

Online anytime

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In this Generating More Leads Than You Need: Finding New Customers Despite Social Distancing course, students will learn how to generate high-quality lead in today's challenging sales environment.

There are two secrets to generating high-quality leads in today’s challenging selling environment. First, you need to know how the headwinds of COVID-19 and the recession are affecting various market segments so that you can focus your efforts on your most promising targets. Second, you need to learn and emulate the habits of the world’s best lead-setters so you can generate a bounty of new leads without the benefit of trade shows, customer visits, and other outside sales activities that social distancing mandates have crushed. 

You’ll learn the best and worst prospects to approach based on up-to-date research on how COVID-19 and recession have impacted more than a dozen market segments. Then, you’ll discover how top-producing lead-setters are keeping their sales teams well-stocked with hot prospects despite the challenges all sellers are now facing.

Topics to be Covered:

  • How COVID-19 and the recession have affected the economy overall and specific market segments
  • How to identify the most promising targets for your goods or services
  • How to generate sales prospects even without meeting face-to-face
  • How to identify promising prospects based on their market segment using a researched-informed approach
  • How to best manage your sales team under these difficult circumstances

Who Should Take this Course?

  • Sales Professionals in the energy industry
COURSE LOGISTICS
CertificatesEmailed 3 to 4 business days after course completion.
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LOCATION, DATE & TIME
Online Anytime
ABOUT THE TRAINING PROVIDER
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Selling Energy trains people to advance their careers and become better sales professionals through our award-winning in-person and online programs. We focus on teaching people how to drive energy solutions by connecting the dots for decision-makers. Our training is designed to get attendees to take action, to identify and advance more projects, to increase participation in incentive programs, to post greater energy savings, and to make their (or their customers’) operations more competitive, profitable, and valuable. Our curriculum artfully combines instruction on professional selling, energy solutions sales, financial analysis, and segment-specific business acumen. Who can benefit? Efficiency products manufacturers, dealers and distributors; mechanical and electrical contractors; energy-efficiency specialists; architects, engineers, lighting designers; building owners and managers; utility representatives; commissioning authorities; and anyone else whose success depends on the effective advocacy of efficiency projects. Rachel Christenson and Mark Jewell launched Selling Energy with the goal of transforming the way companies in the energy efficiency and renewables industries go to market with their products and services. About the Instructor: Mark Jewell is a nationally recognized subject matter expert, coach, speaker, and bestselling author. He is focused on helping others to overcome the barriers to implementing efficiency enhancing projects. Through his monthly coaching calls and daily Selling Energy blog, Mark Jewell provides ongoing support for students putting these principles into practice.


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