In this Generating More Leads Than You Need: Finding New Customers Despite Social Distancing course, students will learn how to generate high-quality lead in today's challenging sales environment.
There are two secrets to generating high-quality leads in today’s challenging selling environment. First, you need to know how the headwinds of COVID-19 and the recession are affecting various market segments so that you can focus your efforts on your most promising targets. Second, you need to learn and emulate the habits of the world’s best lead-setters so you can generate a bounty of new leads without the benefit of trade shows, customer visits, and other outside sales activities that social distancing mandates have crushed.
You’ll learn the best and worst prospects to approach based on up-to-date research on how COVID-19 and recession have impacted more than a dozen market segments. Then, you’ll discover how top-producing lead-setters are keeping their sales teams well-stocked with hot prospects despite the challenges all sellers are now facing.
Topics to be Covered: How COVID-19 and the recession have affected the economy overall and specific market segments; How to identify the most promising targets for your goods or services; How to generate sales prospects even without meeting face-to-face; How to identify promising prospects based on their market segment using a researched-informed approach; How to best manage your sales team under these difficult circumstances