Training Provider: Online Marketing Institute OMI
Why Should You Attend This Digital Essentials Certification series?
Do you know what it means to have a mature online marketing strategy and the tactics most important to ROI? This Digital Essentials Certification series will teach you how to measure digital efforts, and create custom reports and dashboards. You will learn what it takes to build a landing page that converts, and why Paid Search (PPC) and Google AdWords are so critical to every business and how to build a business case for the right budget. Think of this certification program as your latest best practices update to ensure you are fluent, aware and smart on all things digital for TODAY.
A Small Sampling of What You’ll Learn:
After finishing the final required classes, you will be ready to take the final exam. To begin, click on the "Start Exam Now" button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers will be saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certificate via email upon successfully passing the exam.
Do I receive a physical or virtual certificate or both?
Upon completion of the exam with a passing score, you will receive a digital certificate.
What is the teaching style of certifications? Live or prerecorded?
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
Can I get a copy of PPT's to download?
At this time, presentations are not offered in a non-video format.
Do you provide reference material for me to print/download?
Currently, OMI offers presentations solely in video format. Course content and reference materials comes exclusively in video format.
How current is the content for the certification programs?
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance with the most relevant and current industry information.
How long do I have to take the certification?
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on-demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
Are OMI Certification programs accredited?
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado. In addition, OMI has been endorsed (and used) by major non-profit associations within the industry, including:
OMI's certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.
Class 1 - Digital Marketing Fundamentals
Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will start with the basics about how to define value, craft an overall digital approach, and offer a simple framework that brings all the evolving pieces together in a clear way.
Class 2 - Digital Planning and Strategy Network
Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they"re missing out on opportunities to get more leads and sales from their online channels. Watch now to learn how to create a plan and roadmap to take your organization to the next level.
Class 3 - Understanding Your Buyers and How They Purchase
The world of digital analytics is changing quickly. In this class, Google"s own analytics evangelist discusses three important ideas you need to incorporate into your analytics organization to stay ahead of the digital measurement curve. Plus, we dive deep into the ways Google Analytics is evolving to tackle these challenges and opportunities.
Class 4 - Demand Generation: Defining Your Target Market
Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires, concerns, and goals. Many businesses fail to look beyond a basic list of customer attributes to learn what really motivates their customers to buy. Watch now to learn how to look beyond basic demographic information for your potential customer group. In addition, you"ll find out how to build your ‘perfect customer,’ and learn how to talk to more of them. You"ll walk away with the secrets to getting inside your target market’s head, and the ability to understand what drives them from curiosity to conversion.
Class 5 - How to Create Great Landing Pages
Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of your advertising. They make everything we do online less expensive by reducing the cost of getting new customers and leads. The good news is that with the right combination of elements, you can enjoy online success and avoid singed eyebrows. In this class learn the easy formula for successful landing pages for selling to businesses or consumers. Brian Massey shows you how to combine some simple elements to create pages that get visitors to act. And it’s completely backwards. You’ll become a confident online chemist when you turn Of + Fm + Pr + Tr + I into Gold.
Class 6 - Introduction to SEO
Now that you’ve gained an understanding of communications with your current prospects and customers, it’s time for new prospects and customers to find you. That’s where SEO comes in. SEO is how your customers find you. But marketers are often put off by all the technical language SEO experts use so they never really understand SEO’s benefits and capabilities.
Class 7 - Email Marketing Strategy Foundations
Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.
Class 8 - Introduction to Web Analytics
Foundations of Web Analytics- Begin your learning by focusing on the end. You’re going to be measuring and reporting on your digital marketing efforts. So before you learn about each of the tactics, it’s important to understand what to measure and how to measure it. Keep this lesson in mind as you complete all the remaining classes.
Class 9 - Blueprint for Content Marketing Strategy
Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.
Class 10 - Introduction to Social Media Marketing
This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes, we offer a framework for what types of thinking to avoid on the path to using social media marketing effectively.
Class 11 - The Business Case for PPC
Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any marketing dollar. Consider this lesson part two of how your customers find you.
Class 12 - Web Usability Definitions
This module is an introduction to the fundamentals of usability, user-centered design, user experience, and human-computer interaction, drawing important distinctions between tactical usability and strategic user experience, and generally defining terms that students will encounter in professional settings.
COURSE EXAM - Digital Essentials
|Certificates||Upon completion of the certification program with a passing score each student will receive their OMI certification online. They will have the option to download the PDF file and save the certification to their personal computers.|
Founded in 2007, the Online Marketing Institute offers the world's largest online library of digital marketing classes taught by leading practitioners. Thousands of professionals, entrepreneurs, agencies, students, and teams across the globe use their Online Marketing Institute education to advance their careers and drive business results. Unlike traditional and generic education sources, OMI provides high quality, affordable, online, on-demand classes covering the most innovative and proven best practices in digital marketing. OMI's platform is ideal for busy working professionals and there's a digital marketing class to meet the needs of any student skill level, across any topic, anytime.