Digital Essentials Certification Online Anytime Courses

Do you know what it means to have a mature online marketing strategy and the tactics most important to ROI? This Digital Essentials Certification series will teach you how to measure digital efforts, and create custom reports and dashboards. You will learn what it takes to build a landing page that converts, and why Paid Search (PPC) and Google AdWords are so critical to every business and how to build a business case for the right budget. Think of this certification program as your latest best practices update to ensure you are fluent, aware and smart on all things digital for TODAY.