Corporate Training By Zack Academy - Introduction to Paid Marketing - Online Anytime

The Introduction to Paid Marketing - Online Anytime course is an on-demand marketing course for personal development, business growth and marketing.  It is designed to make things easier and more affordable for business owners. Students will have a thorough understanding of paid advertising. Six lessons will cover the Ad platforms, including campaign and ad types and bid strategies. After completing all modules, your confidence in marketing efforts will increase due to a better understanding of campaign types. You should be able to create compelling ad copy that resonates with your target audience using your knowledge of keywords and Ad-groups. 

Topics Include:

• Essential Topics in Online Advertising
• Ads Platforms Including Campaign and Ad Types
• Bid Strategies
• Keywords and Ad Groups

Who Should Take this Course: 

• Owners and Managers
• New Marketing Professionals 

Syllabus