Corporate Training By Zack Academy - Event Management - The Launching Pad of Starting Your Own Event Company

Why Should You Take This Event Management - The Launching Pad of Starting Your Own Event Company Course?

Recently gone out on your own, or seriously thinking about it? Feel like you've got the event planning part down pat, but not so sure about your business skills? Whether you're a relative novice who's exhibited a flair for events, or someone with decades of experience looking to start your own firm, this course will provide you with the tools and skills you need to build a strong foundation for your company's success. 

This Event Management - The Launching Pad of Starting Your Own Event Company Course is designed for anyone looking to start an event planning business, or someone who has an existing business, this course teaches the proper foundations for growth. This course focuses on the business fundamentals only, and does NOT teach event planning or management.

Learning Outcomes Include

• Create a blueprint for your business to achieve your goals, and identify the type of clients you want to serve, the types of events you will work on, & how to separate yourself.
• Develop best practices for going after new business, honing your elevator pitch, evaluating RFPs, and designing proposals that win the business.
• Understand how to budget for your business, forecast sales, and evaluate your financial dashboard.
• Calculate your rate/fee structure to insure your business is profitable.

The Following Topics Will Be Covered:

Setting Up For Success: Creating A Roadmap

• Why So Many Small Businesses Fail, & How to Avoid It
• Interviews with Owners of Event Companies on What They'd Do Differently
• Understanding the Functional Needs of Your Business, & Who Will Fill Them

The Big Picture

• Outlining Your Long Term Goals, & How You'll Get There
• Finding Your Niche: Identifying Target Client & Event Types
• Finding Your Niche: Identifying Types of Services (design, execution, etc.)
• Branding Your Compay: Pros & Cons of Using Your Own Name
• Branding Your Company: Finding What Makes You Unique

Setting Up Shop

• Legal & Tax Considerations
• Insurance Considerations
• Office Options

Financing Your Business

• Projecting Your Budget Needs
• Taking On Investors
• Loans and Lines of Credit

Accounting: Understanding Your Business Dashboard

• Reading A Balance Sheet
• Reading A Profit & Loss Statement
• Sales Forecasting & Cash Flow
• Managing Accounts Receivable
• Managing Accounts Payable

Pricing: How & How Much You Should Charge

• Identifying the Right Pricing Model (Flat Fees, Markups, % of Budget, etc.) for Your Business
• Calculating How Much You Should Charge/Make
• How to Deal with Commissions
• Identifying Which Types of Clients Are Likely to be Time-Sucks

Prospecting For New Clients

• Understanding the Sales Funnel
• Tips For Making Sure You Prospect
• Networking Tips
• Honing Your Elevator Pitch
• Where & How to Find New Leads
• Client Mapping

Marketing Your Business

• Keys to A Successful Website
• Key Principles for Using Social Media
• Getting Press/Publicity
• Advertising: When It Works & When It Doesn't

Pitching & Winning New Business

• Client Discovery / Handling Inquiries
• Evaluting RFPs. Determining When to Bid
• Honing Your Value Proposition
• Tips for Successful Pitch Meetings
• Tips for Successful Proposals
• How to Handle Requests for "Day-Of" Work
• Contracts & Payment Structuring

Keeping & Growing A Client's Business

• How to Avoid "Scope Creep"
• 5 Keys to Preventing Upset Clients
• Planning A Post-Event Debrief Designed to Win Rebooking

Working With Vendors

• Proving Value Beyond Your Vendors: How to Avoid Clients Hiring Your Vendors Directly
• Contracts, Insurance Requirements & Indemnification Clauses
• Payment Terms & Commissions

Hiring Employees & Independent Contractors

• Non-Compete & Non-Disclosure Agreements
• Compensation Models, Payroll Taxes, & Insurance
• Effective Delegation
• How to Avoid Employees Stealing Your Clients

Bonus Material

• Contract Template
• Client Budget Template
• Internal Event Profit & Loss Template

Syllabus

Setting Up For Success: Creating A Roadmap

• Why So Many Small Businesses Fail, & How to Avoid It
• Interviews with Owners of Event Companies on What They"d Do Differently
• Understanding the Functional Needs of Your Business, & Who Will Fill Them

The Big Picture

• Outlining Your Long Term Goals, & How You"ll Get There
• Finding Your Niche: Identifying Target Client & Event Types
• Finding Your Niche: Identifying Types of Services (design, execution, etc.)
• Branding Your Compay: Pros & Cons of Using Your Own Name
• Branding Your Company: Finding What Makes You Unique

Setting Up Shop

• Legal & Tax Considerations
• Insurance Considerations
• Office Options

Financing Your Business

• Projecting Your Budget Needs
• Taking On Investors
• Loans and Lines of Credit

Accounting: Understanding Your Business Dashboard

• Reading A Balance Sheet
• Reading A Profit & Loss Statement
• Sales Forecasting & Cash Flow
• Managing Accounts Receivable
• Managing Accounts Payable

Pricing: How & How Much You Should Charge

• Identifying the Right Pricing Model (Flat Fees, Markups, % of Budget, etc.) for Your Business
• Calculating How Much You Should Charge/Make
• How to Deal with Commissions
• Identifying Which Types of Clients Are Likely to be Time-Sucks

Prospecting For New Clients

• Understanding the Sales Funnel
• Tips For Making Sure You Prospect
• Networking Tips
• Honing Your Elevator Pitch
• Where & How to Find New Leads
• Client Mapping

Marketing Your Business

• Keys to A Successful Website
• Key Principles for Using Social Media
• Getting Press/Publicity
• Advertising: When It Works & When It Doesn"t

Pitching & Winning New Business

• Client Discovery / Handling Inquiries
• Evaluting RFPs. Determining When to Bid
• Honing Your Value Proposition
• Tips for Successful Pitch Meetings
• Tips for Successful Proposals
• How to Handle Requests for "Day-Of" Work
• Contracts & Payment Structuring

Keeping & Growing A Client"s Business

• How to Avoid "Scope Creep"
• 5 Keys to Preventing Upset Clients
• Planning A Post-Event Debrief Designed to Win Rebooking

Working With Vendors

• Proving Value Beyond Your Vendors: How to Avoid Clients Hiring Your Vendors Directly
• Contracts, Insurance Requirements & Indemnification Clauses
• Payment Terms & Commissions

Hiring Employees & Independent Contractors

• Non-Compete & Non-Disclosure Agreements
• Compensation Models, Payroll Taxes, & Insurance
• Effective Delegation
• How to Avoid Employees Stealing Your Clients

Bonus Material

• Contract Template
• Client Budget Template
• Internal Event Profit & Loss Template