With over 1 Billion users on Facebook and 40 million on Twitter, isn’t it time you learned how social media can help expand your reach, increase brand exposure, and drive revenue? As marketers continue to allocate more of their budget to social media in 2013, there is also an increasing demand to hire social media marketing professionals.
As the social media field becomes more crowded, these skills are more crucial than ever. It’s not enough to simply post new product announcements on Facebook or Twitter; marketers need to command attention, craft relevant informational content, and engage in authentic and non-spammy ways. Behind the scenes, a deep understanding of platforms, content creation, lead generation, and measurement are just a few of the areas marketers must juggle.
This Social Media Marketing Certification training program is built to specifically address these needs for the business professional and marketer. Upon completion, you will be well-rounded in your knowledge of all social media, understand the baseline principles that drive success on any platform, and have the skills to impact ROI. Most importantly, you’ll learn to develop a strong underlying strategy to focus your time, efforts, and budget - so social media doesn’t turn into a chaotic free-for-all.