Online anytime - Leveraging Benchmarking to Build Your Business Online Anytime

Training Provider: Selling Energy

Online anytime

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This online Leveraging Benchmarking to Build Your Business course will discuss how professionals in the energy industry benefit from expanding their suite of existing services to include Benchmarking, as documenting a building’s energy performance helps clarify the need for enhancing energy efficiency.

The potential to offer benchmarking services for a fee extends far beyond existing customers, and the borders of one state. Communities across the US are mandating energy-performance benchmarking using ENERGY STAR Portfolio Manager. Many building owners require the assistance of third parties to help them comply with these regulations. Since one can benchmark a building remotely, entrepreneurs, architects, engineers, and other professions are well-positioned to provide these services wherever such requirements exist.


Who Should Attend This Leveraging Benchmarking to Build Your Business Online Anytime Course?

  • Entrepreneurs
  • Architects
  • Engineers
  • Energy Consultants
  • Others who are interested in providing benchmarking services to a wide variety of US communities where benchmarking requirements exist


The Following Topics Will Be Covered:

  • Provide benchmarking services for a fee, including strategies for marketing and pricing your services and developing a workflow to facilitate cost- and time-efficient benchmarking activities.
  • Troubleshoot the all-new ENERGY STAR® Portfolio Manager tool in the context of a wide variety of building types.
  • Produce reports that are of maximum use to your benchmarking clients.


  1. Introduction: What are you Really Selling?
  2. Benchmarking Business Models
  3. Assessing Your Capabilities
  4. Maximizing Portfolio Manager
  5. Fine-Tuning Service Delivery
  6. Finding the Best Prospects
  7. Communicating Effectively
  8. Cross-Selling and Up-Selling
CertificatesEmailed 3 to 4 business days after course completion.
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Online Anytime
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Selling Energy trains people to advance their careers and become better sales professionals through our award-winning in-person and online programs. We focus on teaching people how to drive energy solutions by connecting the dots for decision-makers. Our training is designed to get attendees to take action, to identify and advance more projects, to increase participation in incentive programs, to post greater energy savings, and to make their (or their customers’) operations more competitive, profitable, and valuable. Our curriculum artfully combines instruction on professional selling, energy solutions sales, financial analysis, and segment-specific business acumen. Who can benefit? Efficiency products manufacturers, dealers and distributors; mechanical and electrical contractors; energy-efficiency specialists; architects, engineers, lighting designers; building owners and managers; utility representatives; commissioning authorities; and anyone else whose success depends on the effective advocacy of efficiency projects. Rachel Christenson and Mark Jewell launched Selling Energy with the goal of transforming the way companies in the energy efficiency and renewables industries go to market with their products and services. About the Instructor: Mark Jewell is a nationally recognized subject matter expert, coach, speaker, and bestselling author. He is focused on helping others to overcome the barriers to implementing efficiency enhancing projects. Through his monthly coaching calls and daily Selling Energy blog, Mark Jewell provides ongoing support for students putting these principles into practice.

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Questions? 954-400-0595
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