The Introduction to Social Media Marketing Online Anytime course consists of three live one-hour lessons held over a period of one week, where no prior knowledge is required, making this the ideal starting point for anyone even remotely interested in learning about Social Media Marketing of all types, be it for themselves or as a profession.
The three live one-hour webinars include:
1.An Introduction to Digital Marketing
While we all might think we already know, the most important questions to start with are “What is social media?”, and “Why it social media so important for businesses?” We begin our course by answering these fundamental questions. This starting point also levels the playing field amongst our students to ensure a strong foundation for learning.
Social media is probably best described as the place where content and community come together. This very description means that we all need to have something to share on our social media channels if we want users to follow our business. This class will also cover how to create unique content for sharing, and then how to leverage this content to increase the reach and attraction of your social media profile.
2. How To Monetize Social Media
- During lesson 2, we look at social media purely from a business perspective. We debunk some myths and discuss some common misconceptions regarding social media management. We look at how to think critically about this field, and to use that knowledge to exploit this space for quantifiable commercial gain in order to ensure a good return on investment.
- YouTube forms an integral part of the digital base which the world rests upon, and it is an inescapable fact that we live in a world defined by images. This final introductory lesson covers how to leverage our collective love of video to create content which will resonate with your targeted users, and to achieve this without running up your costs. We’ll form an understanding of YouTube analytics and some in-house video editing software in this lesson to give students a full insight into what’s available on this very popular platform.
Students will be able to catch up with any lecture whenever the time fits for them, as each lecture is recorded as they are broadcasted. Each video is available to the student within 24 hours of each lecture concluding and will be available for unlimited access for up to 12 days after the entire course has been completed.
This course will also provide weekly quizzes in order to self-assess your progress. These are completely voluntary and a fantastic revision tool. Only live courses have weekly quizzes. Upon course completion, a final assignment will be made available.
Each student can participate using their own computer, either Mac or Windows devices will suffice. Live lessons are not essential in order to pass diploma courses as each student can view the recordings in their own time and pace.
|Certificates||Received upon successful completion of course if requested, for a $5 supplemental fee.
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