Online anytime - Content Marketing Certification Online Anytime

Training Provider: Online Marketing Institute OMI

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Why Should You Attend This Content Marketing Certification Training Series?

There are more than 3.5 billion pieces of content shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it's no wonder why there is such a high demand for content marketing strategists.

Content marketing has become one of the most successful assets a business can leverage. Roughly 90% of all sales come from online content mostly because consumers prefer to make informed decisions, and what better way to learn about a product than through informative content and reviews?

In association with leading research firms and industry associations, the Online Marketing Institute has developed practical Content Marketing Certification training and professional guidance on how to leverage your company's marketing, sales, and social content to engage consumers and improve ROI.


Certification Benefits:

  • Develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals.
  • Apply proven tracking methods to measure and build out effect content marketing strategies and calendars.
  • Receive a credential and valuable skills in less time and money than a degree would require.
  • Be recognized for your expertise and commitment to evolving your skill set.


What You Will Learn:

  • Understand what content marketing is and what it isn't as well as its history and role in the marketing mix.
  • Use content marketing to drive other important marketing channels, such as search engine optimization, social media, and lead generation.
  • Build out strong marketing and content calendars that align with marketing and outreach goals.
  • Create a strong foundational strategy for all your content marketing efforts as well as how to integrate content across various channels.
  • View examples and relevant case studies to see how various organizations implemented a strategy and measured success.
  • Optimize your content so that is it both easy to find, remarkable, and that caters to both potential and existing customers.
  • Develop management and integration methods to ensure quality content at the right frequency for your audience.
  • Track and measure the success of your content via various tools and metrics.
  • Interpret data collected to make viable business decisions based on content and distribution channel success.
  • Manage the process of creating and distributing content and determine whether in sourcing or outsourcing is the right direction for your company.


Exam Information:

After finishing the final required classes, you will be ready to take the final exam. To begin, click on the "Start Exam Now" button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers will be saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certificate via email upon successfully passing the exam.


Do I receive a physical or virtual certificate or both?

Upon completion of the exam with a passing score, you will receive a digital certificate.


What is the teaching style of certifications? Live or prerecorded?

Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.


Can I get a copy of PPT's to download?

At this time, presentations are not offered in a non-video format.


Do you provide reference material for me to print/download?

Currently, OMI offers presentations solely in video format. Course content and reference materials comes exclusively in video format.


How current is the content for the certification programs?

OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance with the most relevant and current industry information.


How long do I have to take the certification?

You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on-demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.


Are OMI Certification programs accredited?

The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado. In addition, OMI has been endorsed (and used) by major non-profit associations within the industry, including:

  • The Internet Advertising Bureau (IAB)
  • Direct Marketing Association (DMA)
  • Email Experience Council (EEC)
  • Local Business Marketing Association(s)
  • Word of Mouth Marketing Association (WOMMA)

OMI's certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

Class 1 - Content Marketing Foundations

Content Marketing Definitions: Why Content Marketing?- Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more of your budget on this bedrock of the digital marketing mix. If you think that content marketing is simply creating content that drives traffic to your site, think again. Learn what it means to succeed with content on the digital platform.


Class 2 - Opportunites in Content Marketing

This class provides a thorough overview of the annual Content Marketing Institute"s annual content marketing benchmarking study, including trends and best practices for this year and beyond.


Class 3 - Developing a Content Marketing Strategy

When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.


Class 4 - Content Marketing Implementation:  Executing a Winning Content Program

You can’t underestimate the importance of execution. Get the nitty-gritty details on what you need to do to make your content marketing program a success.


Class 5 - How to Create a Content Segmentation Plan

Get a comprehensive overview of effective content marketing strategies. First, you"ll learn how to separate out target personas for your content marketing efforts. Then, you’ll see how to map your content to those personas, using the buying cycle and/or the sales funnel to complete the map. Finally, you"ll walk through the entire process, step-by-step, and discover how this will affect your entire online marketing strategy.


Class 6 - Content Curation:  Making B2B Content Marketing More Feasible

Everyone is publishing more and more, and with everything else B2B marketers have on their plate it can be hard to stay ahead of the game. Content curation is the answer. Learn the different sources and ways from which you can curate content to develop a B2B content marketing plan that will put you miles ahead of the competition!


Class 7 - Measuring Your Content Marketing Success

How do you know if your content is working? Understand the metrics you can use for tracking and how you can use this data to continually improve your content marketing program.


COURSE EXAM - Content Marketing Certification

CertificatesUpon completion of the certification program with a passing score each student will receive their OMI certification online. They will have the option to download the PDF file and save the certification to their personal computers.
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Founded in 2007, the Online Marketing Institute offers the world's largest online library of digital marketing classes taught by leading practitioners. Thousands of professionals, entrepreneurs, agencies, students, and teams across the globe use their Online Marketing Institute education to advance their careers and drive business results. Unlike traditional and generic education sources, OMI provides high quality, affordable, online, on-demand classes covering the most innovative and proven best practices in digital marketing. OMI's platform is ideal for busy working professionals and there's a digital marketing class to meet the needs of any student skill level, across any topic, anytime.

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